Happy New Year ! I try not to make grandiose statements like "2014 will be The Year of Animated Explanatory Videos", but anecdotally speaking I think it's safe to say they're growing in popularity and used by many businesses and organizations to tell viewers (sometimes in a playful way) what they do, for whom, and why it's valuable. So I thought I'd use 2014's first Video Marketing Update to share with you an animated video we produced in tandem with SocialToaster. Thomas Neuberger, SocialToaster's Creative Director, designed the artwork while Storyfarm made it "dance." And, you might even recognize a certain Farmer's voice in there too.
Does your audience know what you do? Do they know why you do it? And whom it benefits? And how are you getting that message across?
