1. Extend your reach with webinars
How do you reach more people to tell them what you have to offer?
▪ You can use SEO and content to attract people to your website. Truth be told, this method takes a long time to be effective, especially if you’re in a competitive field.
▪ You can use ads. That can be expensive.
▪ You can use social media to attract people. Social media can be very effective, but it can be time-consuming to engage people enough.
Many marketers recommend speaking to get the word out. Speaking can be very effective, but has some drawbacks:
▪ It may require travel, which is expensive and time consuming
▪ If you live in a small town, there may not be many local opportunities to reach a big audience. (I live in Fairfield, IA, a town of 10,000 surrounded by farms.)
▪ Finding places to speak can be challenging.
Webinars are online speaking opportunities. You don’t have to travel, you can speak to people from all around the world, and it isn’t hard to get people to attend.
In this post, I’ll explain...
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