VOLUME 83 - JULY 2012 CONNECTING SPECIALTY FOOD PROCESSORS, SUPPLIERS, BROKERS, DISTRIBUTORS Dear readers, Let us know how we are doing at Hall@Sp
VOLUME 83 - JULY 2012
CONNECTING SPECIALTY FOOD PROCESSORS,
SUPPLIERS, BROKERS, DISTRIBUTORS
Colin (number 2 son), his friend Morgan, Steve (Publisher), Pat (Editor)
Dear readers,
Let us know how we are doing at Hall@SpecialtyFoodResource.com. And, please consider getting in front of more than 3,700 food entrepreneurs by sponsoring an issue of FE.
SECRETS OF GROWING SALES BEYOND FARMERS’ MARKETS. What does sales success at farmers’ markets mean to the growing food entrepreneurial segment? Local and naturally grown ingredients attract consumers; however, farmers’ markets are very labor-intensive. How do you leverage your marketing savvy and new-found sales success to broaden your geographic reach? FE Publisher explains.
A BLAST FROM THE PAST -
First Class travel on the late, great PAN AM. Each place setting has utensils for a seven-course dinner. (On an airplane!)
Course 1: Canapes and hors d’oeuvre
Course 2: Oxtail Soup (with a dollop of sour cream and dash of sherry upon request)
Course 3: Entree (choice of 4 or 5) prepared to order
Course 4: Salads and various dressings
Course 5: Wide selection of cheeses and fresh fruit
Course 6: Dessert (often cherries jubilee and vanilla ice cream – not flambéed!)
Course 7: After dinner drinks of all kinds, mints and cigarettes in a slim 4-pack box.
Here’s the fascinating story behind this Brooklyn-born food company. Michelle made a cheese cake one day, added a caramel sauce, had left over caramel and gave it to a friend. That’s all it took. Read how she did it.
It's time to sell abroad.
The SBA helps American businesses export their products and services. The National Export Initiative was launched in March 2010 with the goal of doubling U.S. exports by 2014. By the end of 2011, U.S. exports hit a record-setting $2.11 trillion, up from $1.5 trillion in 2009.
Ask yourself, "Where will my next customer come from?" Look offshore because "96 percent of the world's consumers (controlling two-thirds of global purchasing power) live outside the U.S." If you’re interested in reaching those who purchase retail-packaged food products, head to the Market Access Program (MAP) of the Foreign Agricultural Service (FAS).
The “great divide” in this business today is found between the suppliers who adore their wonderful products…and the importers who are consumed by the realities of the market. Read more.
Do you come away from the Fancy Food Shows with more questions than answers? Do you have a specialty food product that needs to be seen? Are you interested in getting it to the marketplace? This textbook shares the profit assuring approaches to attaining success in the marketplace.
[NOTE: The 6th Edition is under the title: "From Kitchen to Market - Selling Your Specialty Food"]
"Thank you Steve! I already started reading. Wow, this book is a true manual of the industry! I certainly will have a lot of questions and will be keeping in touch." - Karen Harris at University of Houston Specialty Food Marketing Workshop.
THIS MONTH'S LABEL NEWS
● Conventional Food vs. Dietary Supplements: It's a Fine Line
● Examples of Nutrition Facts Labels:
Part 10 of 10
● Reader Q&A: Meal Replacements
● Food Label News: Reader Favorites
Poll Topics:
1. BROKER COMMISSIONS
2. ONLINE SALES
3. UPC CODES
4. IMPACT OF WALL STREET "MELTDOWN"
5. RECESSION PROOF?
6. BUSINESS SOFTWARE
7. LIFE BEFORE SPECIALTY FOOD MARKETING
8. PRODUCT LIABILITY INSURANCE
9. BUSINESS IMPACT OF HIGH GAS PRICES
10. HOW LONG TO BE SUCCESSFUL?
11. SOURCES OF YOUR START UP FINANCING
Cast your 'vote' here.
