1. Accuracy. Process cannot be underappreciated in communications and can prevent mistakes that can be costly. Unless you have an established procedure for managing quality, it can be risky to attempt doing it alone.
2. Convenience. We’re all stretched thin, so taking on more responsibility and less support personnel adds major risk. By delegating it out, you free up your own resources to focus on your core competency, while letting someone else focus on theirs. This increases the chance of success for everyone involved.
3. Assurance. The agency you hire bears the burden to deliver, shifting the risk off your own shoulders. That’s the natural equation that results from fee for service.
4. Talent. Learning to use tools to craft amazing results might seem easy, but it typically takes a lot of dedication, time and practice to perfect. Gladwell’s 10,000 Hour Rule is a great example: talent takes focused, dedicated effort. It’s seldom merely innate.
5. Intelligence. Ultimately, few things can influence your business more than smart branding. It takes a smart approach because your customers are savvy, meeting their intelligence with equally compelling marketing isn’t so simple.