The World Radio Day recognises radio as a mass medium reaching the widest audience in the world, offering powerful communication at low cost. Radio reaches remote communities and vulnerable people. It enables debate and supports efforts in emergency communication and disaster relief. But radio has another side to celebrate: it brings music, sport, entertainment, drama, local news and content to its loyal audiences. Radio is a companion to billions of people around the world.
With a dedicated website www.egtaradioday.com egta highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow. We encourage visitors to discover a selection of best practice examples related to promotion of radio as a medium and supporting radio brands.