Hi Customer,
At WooThemes we love creating great products, providing awesome support and doing innovative things with the WordPress platform.
We've been doing that for a little over 5 years, and we'd like to continue doing the things we love for as long as we can. We have a great hunger to deliver happiness in the most authentic & innovative way.
For that to happen, we've made some important changes to our pricing and licensing systems.
Here's what we've changed:
▪ We’ve increased the prices of all of our products (themes, plugins & WooCommerce extensions.)
▪ We've removed unlimited licenses and lifetime support from our offering.
▪ We’ve implemented a consolidated licensing system (the one we’ve been using for plugins & WooCommerce until now), which now also includes themes.
▪ Support and updates will be capped to one year after purchase (with the ability for you to extend this).
▪ After your license has expired, you can renew that license with a 50% discount.
If you've made a purchase prior to the 1st of August 2013, we've got you covered. You will still receive support for the next 2 years, from your purchase date.
How are we re-investing in WooThemes?
With future revenue via the renewals of licenses, WooThemes is able to do a bunch more than we already are, today. We can allocate additional resources to each of our products (to take them all to a new level) as well as hire additional ninjas to provide great service to you, our customer.
Grandfathering
We made a mistake with our original pricing & support model. Capping support and updates to 2 years allows us to rectify this mistake. This cap, however, is against the promise & commitment we made to you when you originally purchased our products.
Therefore, we have enabled the choice.
Via your WooThemes Account dashboard, you now have the choice of how you wish your licenses to be processed. You can elect to support our new pricing and support plan with the 2 year cap, or to have your pre-August 1st 2013 purchases grandfathered in. The second option means you'd continue to receive unlimited and lifetime support and updates, as per your original purchase. Once you're logged in, simply visit your license page to perform the update.
We at WooThemes won't treat any customer any differently, should you decide to be grandfathered in, or fundamentally disagree with our pricing and licensing change. This is a choice we are providing to you, along with our explanation for the change. The decision is entirely yours.
If you wish to be grandfathered in, visit your licenses page once you’re logged in on WooThemes.com. From there, if you’re eligible to have your unlimited licenses grand-fathered in, you’ll be able to update all your unlimited licenses bought before the 1st August 2013.
You can read more about about the changes we've made here and our subsequent follow up to our pricing changes here.
We've also spent sometime updating our FAQs, should anything be unclear please feel free to contact us.
The WooThemes Team
