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An Exclusive Event with Masters of their Profession

Exposed Down Under Presents in Sydney, Australia 2014

At your doorstep!
An internationally recognised workshop!
Take advantage of investing in your professional development!

DON'T MISS OUT!!!

BOOK HERE NOW

ROB ADAMS

Rob Adams Films

TUESDAY JANUARY 28TH: 1-3PM

Make Money with Upgrades - How to Up-Sell Your Clients After the Wedding Day

There's more ways to make money with a wedding than just shooting and editing a film. I'll outline how I earn more $ by offering my clients ways to add more to their final product and appeal to that emotional high they're still riding when the wedding is over.

WEDNESDAY JANUARY 29TH: 9AM-12PM

Finding Story Where There is No Story - A Cinematographers Guide to Making Average Weddings Great

Up here in the Northeastern United States, namely New Jersey, not every wedding is outside in a beautiful setting with beautiful people and a great theme. Many times, my wedding clients are over-tanned and haven't given much thought or attention to extravagance. So how do we as Cinematographers, give our clients what they expect from our awesome work when the wedding doesn't give us gold material to work with? I will show you how to break-down the wedding day and use minute parts of the day to build story and find beauty in even the most modest and dare I say, ugly wedding events.

WORKSHOP SESSIONS: TUESDAY OR WEDNESDAY - LIMITED SEATING

How to Sequence Everything

Tell the story of a scene goes beyond just a 3-shot method. I will show you how to use natural audio and dialogue along with sequenced shots to tell stories during the wedding day. The focus of this workshop is on moving the viewer's eye around a scene and capturing the audio you'll need to tie it all together in post.We will capture some beautiful natural and artificial light cinematography along the way.

ABRAHAM JOFFE

Untitled Film Works

TUESDAY JANUARY 28TH: 9AM-12PM
Re-defined: Shooting weddings in 4K – our experiences dissected.

Includes 4K workflow

▪ capture, manage and post production. Other considerations when moving to ultra-resolution.

Selling the dream:

How to effectively meet and book couples.

Destination weddings:

Our lessons learnt from covering over a dozen internationals.

Innovation:

How re-invention can help propel your brand.

Diversity:

How untitled film works has diversified to become a wedding, corporate, documentary studio.

Including case studies for recent commercials, African wildlife projects and working for Canon.

WORKSHOP TUESDAY - LIMITED SEATING

Time lapses:

How to produce killer time lapses to insert WOW-factor to your productions.

WORKSHOP WEDNESDAY - LIMITED SEATING

A guided tour of Untitled's studio with Abraham Joffe.

Visit Untitled Films home base in North Sydney with Abraham who will talk about how he runs his very successful studio and share many tips and insights into running an awesome video business.

MATT & KATIE EBENEZER

Matt & Katie Photographers

THURSDAY JANUARY 30TH 11.15AM-1.15PM

Run a Rockin’ Business, Live the Life You Want, Make a Difference

If you're saying any of the following, there's a good chance you're going to love our talk at EDU2014:
- Why aren't I getting more enquiries?
- I'm getting enquiries, but why aren't I booking them?
- I know what I want to achieve, but how do I make it happen?
- I'm overwhelmed and I don't know where to start.
- I wish I could attract the type of clients that I'd really love to work with.
- My business is doing ok, but I want to take it to the next level.
- I'm stuck in a rut and need some motivation and inspiration!

The challenge for photographers and videographers is that when things aren't going well in our business, it's often so overwhelming to know where to start to fix the problems. In our talk we're going to teach you a problem-solving framework so that you can run a rockin' business that gives you the time and money to live the life you want to live.

We'll also share the work we've been doing in Cambodia and Nepal. Our goal is to inspire you to seek out stories that matter and engage in personal projects that make a difference.

WORKSHOP THURSDAY - LIMITED SEATING

Venturing into photography? What do you need to know? What do clients want?

In this practical hands-on workshop we'll answer all your photography related questions. We'll also cover our approach to posing couples and how we get them to interact in a fun and natural way.

MATTHEW SCOTT

MTS Films

WORKSHOP WEDNESDAY - LIMITED SEATING

LIGHTING FOR BEAUTY, STRENGTH and anything in-between.

▪ Mixing light (natural and other) Types of lights * Shaping and controlling light Creating a look

WORKSHOP THURSDAY - LIMITED SEATING

POST PRODUCTION POWER.

Transforming good into amazingly good. Knowing what to look for... * Re-framing and stabilization * Controlling colour and clarity The extra mile

DAVID WATSON

Strategy Point

WEDNESDAY 29TH JANUARY 1-3PM

Start Creating Marketing That Works

This presentation will introduce and explain the latest marketing ideas and trends and show how you can use them in your own business to reach the clients you want to work for.

Presentation Overview:

▪ Content Marketing
▪ What it is and why it’s important
▪ How to develop engaging marketing content that your customers will love
▪ Use your own resources and creative talents
▪ Develop multiple pieces of marketing from one project
▪ Channels to use to make sure your target customers see your marketing
▪ How to change the message for each channel
▪ Measuring for ROI
▪ Making sure that your marketing creates value
▪ SEO
▪ Latest changes and trends ensuring your website and content gets seen and ranks highly
▪ Social Media
▪ Latest changes, trends and channels to use to engage your audiences

WIL PAREDES

Saxon Cole

THURSDAY JANUARY 30TH: 9-11AM

This presentation will focus on how some facets of a photography business can help you improve your own wedding film production business.

Filmmakers and Photographers share a lot of common ground when working with their respective mediums, and my aim is to share with you the aspects of my business that will give you tools that you can use immediately after attending this session.

Setting up a multishooter business
How lighting like a photographer can make a huge difference in the way your bride will look in post
How to NEVER run out of poses - EVER

WORKSHOP THURSDAY - LIMITED SEATING

Posing & Lighting practical workshop (applicable for both photo + video)

This Practical session will demonstrate how Wil (and Saxon Cole Photography) looks for lighting, applies lighting appropriately for the subject as well as posing them during a photo shoot.

Wil will walk you through a photo shoot in and around the local surrounds and demonstrate how the methods covered in the lecture presentation can impact the images he creates.