3. The art of word-of-mouth
There's a post I read recently called What Makes Word-of-Mouth Work? and it's good. Here's a tidbit:
As an author, do you give your readers a reason to talk about your books? Word-of-mouth doesn’t spread by itself. You literally have to give people legitimate reasons to tell someone else about your book. If you don’t, no one will say anything.
Obviously he's writing to authors, but the 5 tips he includes in the rest of the article can be applied to just about anything. The bottom line? If you want people to spread the word for you, make sure your product/ebook includes one of these angles: emotion, uniqueness, instructions/results, shock value or a great price. Get the details and read the whole article here.