Summer’s over, and it's back to school time ... for your brand. Chances are your summer plans and vacations were the focus for the past few months, bu

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Summer’s over, and it's back to school time ... for your brand. Chances are your summer plans and vacations were the focus for the past few months, but it's important to shift gears now and get back to business.

In many ways, the post-summer business climate is a perfect time to make a positive impression by reintroducing yourself as a more informed and experienced brand. Consider what's occurred in your company since your last customer outreach. The developments you've quietly achieved while your customers were traveling is exactly what they want to learn today.

Telling your story is the first assignment. It helps define who you are, while drawing like-minded individuals into your network. Simple, bold communications that explain your unique experience and capabilities is the basis of an authentic brand. This isn't focused on what you think people want to hear, but rather on the insights and opinions that make your company special. Taking a stand by staking a position is the basis of branding.

> Here are 5 critical considerations to help you craft your summer story, and make a great impression as we move into the final quarter of 2013:

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1. Review Last Semester.
Now's the time to acknowledge the accomplishments that make your company a better resource. Even small achievements could be big differentiators. Begin by listing all the changes you've made this year to your services, products and infrastructure, then rank them in order of significance.

2. Get a Haircut.
It's probably time for some tidying up to keep your brand looking sharp. Consider what a fresh style could do to to your appearance. Is it time for minor changes to the website, trade show booth, or printed collateral?

3. Shop for New Outfits.
Changes in fashion are important to acknowledge, and this is the time to consider your company's "wardrobe." Making a great impression can be influenced by style, and your company identity might be ready for an update. Sometimes a small evolution is all that's required. But if you haven't been shopping in a long time, a total makeover could be what's best.

4. Read the Syllabus.
Revisit your 2013 business strategies to remind yourself of what will be required to meet your objectives. Staying focused on executing the essential tactics will keep you on track. If you're confused and don't know the best approach, reach out to a tutor who can give you fresh perspective.

5. Adjust Your Schedule.
With the holiday season approaching quickly, this is your last chance to bring resources in to prepare for 4th quarter. It's not too late to develop seasonal promotions that will maximize your revenue potential.

Heading back to school can be a little scary at first, but in the end it results in growth. Consider the relationships you'll be developing as your brand continues to connect with customers, suppliers and investors. Except for a few bullies, most of your class will welcome you back. The truth is they're just as scared as you are.

Happy September
–Jamie

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Welcome Kate Davis Campbell, the newest addition to the FLUX class this year. Kate is an experienced brand builder, specialized in real estate development. After years of working on high-end residential, multi-family projects in NYC, she's brought her skills to LA to meet the demands of the explosive growth here.

Kate knows what it takes to position property for maximum revenue potential. Manhattan condos fetch among the highest values in the country, and require appropriate communications to satisfy the demands on savvy buyers. With an emphasis on clean, modern design, the projects she's completed achieved their objectives: matching the right buyer with the right property, while maximizing profits.

>Got a question about your next development?
Just give Kate a call at 213-599-7949 x103, or send a note to kate@fluxbranding.com.

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DTLA real estate continues with more adaptive reuse projects focused on creative office. FLUX Branding was recently selected by Lincoln Property Company to develop branding for The Desmond, an historic building located at 11th & Hope. The location is one block from Staples Center, LA Live, Nokia Theater, a block from a Metro stop, and directly on the future LA Streetcar route..

The building has beautiful bones, which will be further enhanced by Architects SOM. The five-story structure has particularly high floorplates, nearly 15’ on the ground floor. A new 6th floor suite will be constructed on the roof, adding an amazing space with epic views of the DTLA skyline.

Originally built as an automobile dealership, the building was then the site of Desmond’s department store. After its renovation, creative companies who work here will experience the next generation of Downtown LA.

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aapex

Jamie Speaks at AAPEX 2013

AAPEX is the nation’s largest trade event focused on the automotive aftermarket, and runs concurrently in Vegas alongside SEMA. This year, Jamie Schwartzman will kick-off the AAPEX 2013 Learning Forum with his first session: “Brand Supremacy - Building Brand Strength in the Automotive Aftermarket.”

Over the past decade, FLUX Branding has developed a deep working knowledge of what it takes to successfully brand products for the automotive aftermarket– through both retailers and traditional distributors. It’s a highly brand-driven industry, with sales heavily influenced by affinity with names mechanics and enthusiasts trust.

In addition to teaching the fundamental process for brand building, the session will feature an interactive exercise that will calculate a score the can used to identify the state of a company’s brand.

>Going to AAPEX this year? Be sure to catch his session on Monday, November 2 at 2pm.

More info HERE

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