Innes Associates launches new brochure Just before All Hallows’ Day arrives tomorrow, welcome to the latest instalment of the Innes Associates newsl

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Innes Associates launches new brochure

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Just before All Hallows’ Day arrives tomorrow, welcome to the latest instalment of the Innes Associates newsletter. With it being All-Hallows’-Even we thought we’d get into the spirit with a turnip lantern (no American pumpkins here!) and treacle scones. We did think about dooking for apples but feared certain people might get their hair too wet.
We always tell you how important a brochure is, so we’ve listened to our own advice and completed one for ourselves. You can view it on our website or e-mail us and we’ll post you a copy out to you.
As ever, we hope this issue will inform and entertain you, let us know what you think.
If you’re heading out guising tonight, good luck in chasing away all those evil spirits!

Interesting Aberdeen: City with a Ghostly Past

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Did you know that Aberdeen is, according to some sources, one of the most haunted places in Scotland? There has been reported paranormal activity throughout the city, including at well-known venues such as Central Library, His Majesty’s Theatre, Ardoe House Hotel and Aberdeen Arts Centre. There have also been many reports of an entity grabbing peoples’ arms or legs on Union Street and holding on for several seconds before letting go. If you want to learn more about the darker and spookier side of the granite city, Hidden Aberdeen operate themed walking tours round Aberdeen. Visit www.hiddenaberdeen.co.uk for more information.

Spotlight on: Copywriting services

Keyboards have their uses... Without them, the team at Innes Associates might suffer from writers' cramp! Copywriting is one of the core services we provide - and we pride ourselves on producing well-written text to suit the particular medium of choice.
In any given week, we might find ourselves producing copy for brochures, websites, proposal documents, business reports and newsletters (both electronic and printed).
If you spend too much of your time staring at a blank screen wondering where to start, give us a call. Our copywriting service often proves to be a cost-effective way of freeing up our clients' time and letting them get on with the business of doing what they do best!

Mentioning the unmentionable...

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In our last issue, we risked raising our readers’ hackles with the mention of the ‘C’ word. This time round, we’re sure that we’re not the only offenders in this department! If you need to focus your thoughts on branded gifts or cards for your clients in time for the festive season, please drop us a line. The clock is ticking!

TECH TALK: Smartphones get smarter

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Image: FreeDigitalPhotos.net

In our Jubilee issue we focused on smart TV, this time around it is the turn of smartphones. Although smartphones are firmly embedded in our day-to-day lives (while smart TV is an emerging technology), innovation continues in this area with the major brands scrambling to capture market share. A recent article from Business Insider about Apple’s new iPhone 5 provoked a lively debate, with many focusing on the size difference between the iPhone and the latest offering from rival Samsung, the Galaxy S3. So does size matter? And, as touched on during the debate, does Apple’s ‘ecosystem’ – its support network of stores, apps and related products – mean that many customers will remain loyal to the brand? The debate raises many interesting marketing issues in terms of new product development, branding and those intangible benefits that are often at the heart of a purchase decision.
At Innes Associates, we enjoy working with clients to ensure that their businesses make the most of all the exciting technology we now have at our fingertips. When we develop a new website, for example, we can ensure that it is 'responsive' - meaning it will adapt to being viewed on different platforms such as mobile 'phones and tablets. Although the channels through which we communicate are becoming ever more sophisticated, our goal remains the same: To get our clients’ messages across in an accessible and appropriate manner.
Read the full Business Insider article here.

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