What a tremendous year! The FSP keeps going from strength to strength. This year, more than 1,500 participants signed up. Since August, we have clocked 55 new movers, with many others expressing their intent to move soon. And, that’s what we need: people on the ground, right here in New Hampshire, working on issues important to them individually in order to achieve Liberty in Our Lifetime.
2012 Has Seen the FSP Mature
Admin: Chris Lopez was hired as our part-time administrator, and immediately started making an impact. New signers now receive welcome packets, Friends of the Free State get the newly designed “Proven Strategy for Freedom” brochure, and our overseas supporters receive an email with more information about the movement. Chris also coordinates visitors, answers newbie questions, and provides phone support, in addition to other tasks. She is paid solely through donations, so please consider supporting this vital role. She makes a HUGE difference!
Marketing: New marketing and booth materials were designed, allowing the FSP to make a stand-out impact at outreach events. Typically, the FSP booth is the hopping spot at events, primarily, I believe, because the FSP offers one of very few, if not THE only viable solution to the question: “What’s next for the liberty movement?” We also overhauled the newsletter, started accepting Bitcoins, and a team of volunteers have been hard at work on social media fronts, where our support grows daily.
Internal Systems: Decentralization is grand, but in order for the FSP to thrive, systems need to be in place. The IT team built an “IT Help Desk,” Louis Calitz drafted an FSP Handbook, and all projects are now tracked on project management software.
Publicity: This summer, the FSP started working with new mover Kari dePhillips, owner of a successful PR firm. In November, we hosted a PR offsite where we trained volunteers to be more effective PR operatives. 2012 also saw more media interest and interviews with FSP participants, with stories ranging from jury nullification to anarchism, and everything in between.
Porcfest and Liberty Forum: Both educational outreach events were once again smashing successes, and my thanks goes to the organizers, Jason and Sharon Osborne and Chris Lawless, and their teams of amazing volunteers. Thank you for your hard work!
Big Plans for 2013-2014: Trigger the Move
You heard it here: We plan to Trigger the Move by December 2014. This means we need to recruit 6,000+ signers over the next two years, which averages to about 60 per week. Aggressive? Yes. Impossible? No.
How are we going to do it?
Free State Now: A new team, spearheaded by FSP movers JJ Schlessinger and William Kostric, is in place. Their plans include phone banking, an affiliate program, live/college outreach, a road tour, fundraising, and more. This is a worthy cause, and I hope you will support them when they launch early next year.
New website: A complete overhaul of the website is in progress, with Version 1.0 slated to launch this winter. This attractive, easy-to-use site will make signing up seamless, and will serve as a positive promotional tool for the FSP, especially as we aim to attract more high-level donors.
Fundraising: The FSP applied for 501c3 status this year, and we are eagerly awaiting the state’s response (they’re late, but of course!). Several foundations and other interested donors are lined up, their support contingent on this change in status. In the meanwhile, we continue to rely solely on your donations to fund all of our projects. The “Pay it Forward” campaign is currently underway, where your donation of just $35 goes towards recruiting a new signer.
Partnerships: We are working on very exciting plans with mover Aaron Day, CEO of The Atlas Society--more on this next year. We also continue to appreciate our relationships with organizations like the NHLA, Freedom Phoenix, Free Talk Live, and The Survival Podcast.
Merchandising: 2,000 FSP copper rounds were just delivered! Buy them today. We will also be casting silver rounds in the next few months, pre-ordering will be required. New FSP merchandise is also in the pipeline. Hoodies, anyone?
Advertising: To Trigger the Move, we have to aggressively ramp up our advertising. This will be one of the greatest expenses over the next two years. In addition to the Free State Now’s affiliate program, we need to advertise on high traffic libertarian websites like Lew Rockwell, and in print magazines like Reason.
Outreach: The FSP should continue to sponsor and speak at liberty-oriented conferences and events, such as Freedom Fest, Libertopia, and others.
Staffing: The FSP needs a full-time paid executive director (that’s me!). In typical chicken and egg fashion, we need to raise the funds to make this possible. If you are interested in supporting this endeavor, please contact me directly at firstname.lastname@example.org.
Of course, we will also continue to do what has been working in the past. Liberty Forum with Tom Woods as keynote speaker looks to be an educational blast. And, next year will be the 10th anniversary of Porcfest, so be prepared for big things there too.
Phew! This has been a very busy year for the FSP--especially considering all this was accomplished by volunteers--and the next two years will be even busier. When we Trigger the Move, imagine the influx of new movers with new ideas, capital, energy, and more. I know I can’t wait. And neither should you!
Thank you to everyone who has supported us this year! From me to you: may you have a peaceful holiday season and happy New Year!
Yours in peace and liberty,