Everyday Hero: Jordan Bober, Seedstock Community Currency Our main trailer video: Main Trailer Indigogo Campaign Video: Indigogo Campaign Video Lin

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Everyday Hero: Jordan Bober, Seedstock Community Currency

Our main trailer video: Main Trailer
Indigogo Campaign Video: Indigogo Campaign Video

Links to Seedstock media appearances can be found at Past Media Publicity

JordanBober-headshot

Alice: Tell me a little bit about your background?

Jordan:I was born and raised on a farm in east-central Alberta, near a tiny rural town called Derwent. I didn’t think much of it while growing up, of course, but now looking back I can appreciate just how unique it was to grow up in a place like that, with so much freedom to dream and explore, attending a very small school with 150 students from Kindergarten through Grade 12. It’s certainly helped shape who I am today.

When I was 19 years old, after having attended university in Camrose, Alberta for one year, I went to France to master French. There, love ended up having me stay for a full two years in France, followed by 3.5 years in Sweden and 6 months in Germany. It was in Sweden that I switched my university studies from languages and Political Science to Economics, and became fascinated by the role that our economic system plays in human, social and ecological well-being. I could finally begin to identify the systemic patterns that needlessly perpetuated poverty, inequality and an unsustainable relationship to the Earth, and my primary preoccupation was thinking about how we could adopt new systems that would stop or reverse those negative patterns. In 2007, I wrote my Master’s thesis on the topic of local currencies at the University of Gothenburg, Sweden before moving to Vancouver in 2008. Here I worked at a payments technology company until about a year ago when I left my job so that I could devote myself to social change work (including community currencies) full-time.

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A: How and why did Seedstock get started?

J: When I was writing my Master’s thesis on local currencies, I was amazed by what I learned about both the theory and practice of community currencies, and felt very strongly that these were ideas with huge implications for the world that more people ought to know about. Even after moving to Vancouver, I couldn’t stop thinking about it. A couple of years ago I became involved in Village Vancouver, Vancouver’s official Transition Initiative, and met Michael Linton around the same time. Michael is the man who probably more than anyone else helped to touch off the modern resurgence of community currencies in the early ‘80’s from his home in the Comox Valley, when he invested the first LETSystem of mutual credit that then spread around the globe. These two events conspired to make me feel called to devote myself to the cause of community currency in Vancouver.

At first I found myself thinking about neighbourhood-scale community currencies, and got together with other members of Village Vancouver to start the Dunbar Dollar project. However, I soon realised that what was unfolding in Vancouver called for something on a more city-wide scale, but with a focus on particular sectors of the local economy. The most obvious one was food; there’s an urban farming revolution happening in this city, but urban farmers still face a great struggle to make a living out of their trade. I started thinking about how community currencies could be applied to help strengthen the local food economy, and the concept for what would become Seedstock was born. A few months later, in November 2011, I met Andrew Perry and shortly afterwards we decided to make Seedstock happen. We’ve been working very hard at the project ever since, collaborating with many more passionate people along the way.

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A: What impact do you want to create with Seedstock?

J: I want to make a huge impact with Seedstock. Here in Vancouver, I want Seedstock to unleash an unprecedented wavefront of energy towards the positive transformation of our city and our society. I want it to completely revolutionise the way that non-profits are funded, and eventually even the way that new businesses are financed. I see Seedstock playing a major role in accelerating the shift to a much more localised food system, and in creating an environment in which many more of our creative and passionate citizens will be able to earn their livelihood by sharing their gifts with the community.

Beyond Vancouver, I want Seedstock to be an inspiring model that other communities around the world can replicate. The power of this idea put into action should fundamentally change the way people see and understand money, and give any community the tools to create their own money that can be put in service of the community’s goals.

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A: Since you're an economist, give me your snapshot reaction of our current society in the waves of recession after the economic crash of 2008, and your predictions of how things will pan out in the next 5-10 years?

J: Given the abysmal record of most economists when it comes to foreseeing crashes and making predictions, my economics education does not particularly qualify me to answer this question. I find that over the last several decades, some of the best economic thought has come from people with backgrounds in other disciplines: engineering, physics, computer science, philosophy, etc. However, as someone who has been observing and thinking about our economy as a system, I think that the economic crises of the past several years are the natural culmination of a monetary system based on artificial scarcity which ensures that the more money someone has, the richer they get, and the less one has, the poorer one becomes. This tendency for a widening and accelerating gulf has been mitigated in the last 30 or 40 years by a corresponding conversion of more of the commons, and of those things which we used to obtain and share without money, into commercialised, monetised products that allowed the economy to continue to “grow” in monetary terms. The other mitigating factor has been the extension of unprecedented levels of credit to consumers so that they could continue to spend money beyond their means.

We have now reached the end point for both of these phenomena. There is little left of the commons that remains to be converted into money, and it has become apparent since 2007 that we have reached the limit of the amount of debt that any household or government can bear while maintaining credibility that they will ever be able to pay those debts off. We are also in overshoot of the Earth’s capacity to provide us with raw resources and absorb our wastes, so that, too, is coming to an end. Therefore, all of the things that have allowed us to carry on business as usual in spite of a very poorly designed money system are now at the end of their ropes, which explains why there is no longer any “going back” to the way things were before the crisis.

How will things pan out in the next 5-10 years? That is much harder to say. What I do know is that it will not be business as usual. I see an incredible amount of emerging new economic models popping up everywhere, experiments failing, succeeding and being replicated, and ideas crossing borders at the speed of light. People are highly adaptable and will do whatever it takes to be able to provide for themselves, their families and their communities. In the next 5-10 years I see an explosion in things like community currencies, social enterprises, community supported enterprises, co-operatives, peer-to-peer financing and other models that allow communities to solve their own problems with their own resources. The roles being played by big banks, corporations and governments today will be diminished. “Investment” will less and less mean placing one’s money in traditional stocks, bonds and mutual funds, and will be more and more about investing in local businesses, family members, the community, one’s home and oneself. And I believe strongly that people will find themselves the wealthier for it.

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A: How will Seedstock benefit small businesses?

J: Seedstock will benefit small businesses in several different ways. From the big picture perspective, there are currently huge unmet needs in our society. Much of the work that is most important for our future as a society is currently being done by non-profits or institutions with insufficient resources. People desperately want to know how they can start making a difference in their everyday life, but don’t often know how to do so aside from a few token gestures like recycling. Saavy business people will recognise that such huge unmet needs represent an equally huge business opportunity.

Seedstock provides small businesses with an easy entry point into this massive opportunity. By joining the network of businesses that issue Seedstock, donate it to non-profit community groups, and then agree to accept Seedstock, small businesses will gain increased recognition as businesses that truly care about their communities and are coming together to help build a more positive future for all. These businesses will be rewarded by the large and growing tribe of “conscious and caring” consumers who buy Seedstock from non-profits and are then seeking local businesses to spend it at. These types of consumers are seeking values, as well as value, from the businesses they patronise, and Seedstock enables them to find both.

From a “smaller picture” perspective, Seedstock will benefit small businesses by attracting more customers and thus helping small businesses reach their full potential by utilising their spare capacity. Most small businesses can certainly accommodate more customers, and the tools they use to attract new customers these days include expensive advertising and promotional discounts. Both of these are costly ways of acquiring new customers. By belonging to the Seedstock network, which is free, small businesses will obtain free advertising simply by virtue of being included on the list of businesses that accept Seedstock. Seedstock also allows them to attract new customers without discounts – simply by accepting a portion of their payment in Seedstock, a currency that business owners can then spend at other participating businesses, give as bonuses to their employees, or donate to other community groups. On top of all this, simply by participating, small businesses are able to support their favourite non-profit causes in ways they never thought they could afford to before, and that is huge value in itself.

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<--This is the other founder of Seedstock, Andrew Perry

A: Why should people get involved with Seedstock? What realistic everyday benefit will they get out of it?

J: Seedstock is a win-win-win proposition for all parts of society. For businesses, as noted above, Seedstock allows them to make important contributions to the community without any cash outlay, while attracting more customers and making more connections that will help their businesses prosper. For the non-profits, Seedstock can completely revolutionise the way they raise funds, and help them make a bigger impact than ever before. For freelancers, artists and farmers who accept Seedstock, this community currency will provide more work opportunities as businesses with Seedstock will start seeking out the goods and services that these talented and hard-working locals have to offer. And for people who are none of the above, changing some of their money from Canadian Dollars to Seedstock will be one of the easiest and most effective ways to make a make a positive change in their community. People can support their favourite non-profits, contribute to a stronger, more vibrant and resilient local economy, and go shopping at local businesses all at once!

A: What are the limitations of Seedstock, and what are your future plans for it?

J: For now, the greatest challenge is in introducing this novel idea to the wider public. People take our conventional money system for granted so much that it usually has never occurred to them to question it, let alone consider that we could be make a positive difference by having our own community currency as well. But we have been making good headway on this front, and are working on some educational materials including animations that will make our message much easier for a greater number of people to grasp easily.

Another limitation is an initial reliance on paper currency for the circulation of Seedstock, which can be costly and logistically challenging on the scale of a large city. However, we do have plans to develop ways for people to pay with Seedstock using their mobile phones as well, which will greatly help in this regard. Mobile payments technology is already being used by several community currencies in Europe.

A: If you met a Genie today that granted you 3 wishes, what would you ask?

J: You sure do ask tough questions! I might be greedy and say 1. Make everyone see themselves as deeply connected and related to all other people and life on this earth; 2. That all injustices everywhere should end immediately; 3. That everyone should become conscious of the abundance that they can enjoy together by simply sharing their gifts with one another.

A: You speak many languages, and have lived and worked in many places around the world, which is your favourite place and why?

J: Funny you should ask, because as much as I have spent my early 20’s looking outside of Canada (and in Europe in particular) for the best place to live, ultimately my favourite place in the world was right in my own country – Vancouver! I love Vancouver for so many reasons. I initially fell in love with its beauty, but what keeps me here is the amazing, diverse bunch of people that call this city home. Vancouver is a place where creative people from all over the world are converging with their ideas and energy, and this makes it feel as though anything is possible. I feel blessed that I have been able to weave into that magical fabric, and I feel more rooted here than I have anywhere since childhood.

A: What legacy would you like to leave behind this world when you depart?

J: I would die very happy if I knew that in my life, I have helped empower millions of people to break free from the tyranny of the economic status quo, and make a positive difference in their communities through the adoption of community currencies and other forms of economic democracy, including community lending institutions and co-operative enterprises.

A: Any pet peeve?

J: Any kind of waste is my pet peeve, and there is so much of it happening all the time. I can’t stand to see wasted food, wasted materials, wasted electricity, water, money, labour – you name it. It bothers me that this waste exists alongside such tremendous need and the waning ability of the Earth to absorb any more of our wastes.

A: Name 3 people you want to meet at a dinner party, dead or alive?

J: Another tough question! Off the top of my head I would be interested to meet Michel de Montaigne, George Orwell and E.F. Schumacher, three writers and thinkers who have made a strong impression on me and whose personalities I find fascinating.

A: What music is currently playing on your playlist?

J: I don’t really have a playlist per se, because I do not have an iPod or anything of the sort, but I listen mostly to classical music. My favourite composers are Dvorak, Sibelius, St-Saëns, Brahms and Rachmaninoff. I also enjoy a variety of music from the ‘60’s and ‘70’s as well as modern folk and indie music.

A: What book is on your nightstand right now?

J: I have finally got around to reading Sacred Economics, by Charles Eisenstein. It’s a fantastic book and I can already feel it imprinting on my understanding and philosophy of economics. If your readers still haven’t read Eisenstein’s work or heard him speak, I highly recommend that they attend the talks he is giving to open up the Living the New Economy event on Novmber 19th and 20th!

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A: I have heard that you and Seedstock will be taking part in an event called Living the New Economy that's coming to Vancouver in November. Can you tell us a some more about this event?

J: Yes, Living the New Economy is a week full of events (Nov. 19-25) will energize, accelerate and celebrate the people, institutions and collaborations that are bringing the New Economy to life. It's a plae where you can learn about marketing with integrity, the future of financing, the critical role of social media and the exciting future that awaits. The program is designed as a skill-building intensive with lots of opportunity for fun, creativity and expanding your network. If you have an idea, project or enterprise that benefits your community, human health or the environment, then this is where you want to be! Living the New Economy is hosted by Healing Cities Institute, and we were thrilled when they approached Seedstock a couple months ago and asked us to collaborate, because the changing future of money is a very key aspect of the New Economy. We look forward not only to talking about community currencies, but actively demonstrating them during the week-long event.

Registration for Living the New Economy has recently been opened, and Healing Cities Institute invites you to submit your application for an E-pass which provides full and affordable admission to Living the New Economy's workshops and activities as well as exclusive access to significant mentoring, networking and investment opportunities. Apply for an E-Pass here. Scholarships may be available. For more info, check out www.neweconomy.ca or email nicole@healingcities.org.

A: Any last life wisdom you'd like to share with Social Butterfly Club members?

J: Trust your heart and your intuitions more, and follow your passion. Don’t be afraid to fail, and learn to see disappointments as just another twist in your life’s adventure that will ultimately lend great meaning to your life. And learn to recognise and relish in synchronicities, and see them as signs that you are on to something.

To learn more about Seedstock and how you can get involved, please visit www.seedstock.ca

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