Atomic 3d / Emporium Melbourne
Website : atomic3d.com.au
Software : 3dsmax, VRay & Photoshop.
About this image : "Thought it about time to contribute some of our work to Ronen's superb forum and thought what better project to start with showcasing our Emporium Melbourne cinematic film that was featured in 2011 Vray Architectural Demo Reel for 2011.
Emporium Melbourne, part video, part fashion show, this film treats the Emporium logo as the preeminent catwalk of retail, drawing on the parallel between high fashion, glamour and contemporary, hip visual sensibilities and production value to relate the quality of the final project. The fast pace of the edit, cut between aerial footage, high fashion b-roll and CG elements of the design with our smoking hot model strutting throughout will relate a sexy, energetic mood. The film we created is not about architectural study, it's about sex appeal and brand relations.
The project was the culmination of 6 months pre planning thru preliminary fly throughs, planning renders and interior design. With world wide design aficionado's Wonderwall, Atomic 3D's task was to create a stunning retail design experience. Using our original creative concept, and with only 9 weeks to complete the project we enagaged the phenomenal resources of Neoscape to shoot greenscreen elements in New York, using our 3D building and retail tenancy models to render, then complete the post production in their Boston head office under the personal direction of Atomic 3D's director Scott Ballis..."
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