Who Is Sonya Wins?! Online Work Relevant Work Experience Retail Advisor - Warby Parker. New York, NY (2013-Present) • Engage in daily customer int

sonyawins

Who Is Sonya Wins?!

Vimeo

Who is Sonya Wins?! Introduction Video

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Online Work

Durkl Interview

Interview with Durkl at their former DC showroom

MelFiona

Interview with Melanie Fiona at Heineken Red Star Soul

Russell MJB

Interview with Mary J. Blige and Russell Simmons at Bounty Charity Event

ATFK

All the Fly Kids Launch Event

Pump Me Up

Interview with Roger Gastman, Curator for the "Pump Me Up" Exhibit at The Corcoran

Supreme

Op-Ed Piece on Supreme and Integrity

RCSC bio

Media Kit created for Rock Creek Social Club

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On-site at the Warby Parker Class Trip Mobile Tour stop in DC

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Relevant Work Experience

Retail Advisor - Warby Parker. New York, NY (2013-Present)
• Engage in daily customer interactions, give input on process ideation and improvement, and assist with various small projects
• Focus on delivering the best possible overall customer experience
• Constant exposure to all functional areas of the retail business including sales, merchandising, design, finance, and partnerships
• Worked as a mobile tour associate during the DC stop for the Warby Parker Class Trip; used my local social media influence and my personal networks to drive traffic to the pop-up

Specialist and Events Coordinator – Apple. Washington, DC (2010-2012)
• Assisted up to 20 customers per day on the sales floor and in the Family Room
• Repaired mobile devices and provided recommendations on Apple and third-party products
• Led the Workshop team and helped team members become more knowledgeable facilitators; was responsible for creating the business and consumer workshops schedule for the store
• Led Events team in executing a number of music performances, including Black Music Month performances, and lectures with speakers from FotoweekDC, DC Tech Week, and the DC Shorts Film Festival

Social Media and Communications Coordinator – Rock Creek Social Club. Washington, DC (2010-2011)
• Maintained the team’s social media presence through our Tumblr, Facebook, and Twitter accounts
• Created all social media profiles, online media kit, event proposals, email templates and verbiage, and mission statement
• Responded to all media inquiries and coordinated media coverage
• Collaborated with all team members on the creation of event concepts and promotional strategies
• Received major support from Tequila Don Julio, whose partnership allowed us to hire top DJ talent and execute more sophisticated events

Public Relations Assistant - Armand de Brignac Champagne. New York, NY (2010)
• Prepared packages for shipping, delivered small packages to clients, and set up our office for all in-house media events
• Increased visibility among general market consumers by providing lifestyle media outlets such as Wine Spectator, New York Magazine, Uptown Magazine, and Town & Country with brand news and updates
• Tracked all press mentions of Armand de Brignac Champagne and created our annual wrap report

Chief Strategist and Editor-in-Chief - The Glass House. Washington, DC (2009-2010)
• Urban alternative blog focused on bridging the gap between mainstream and underground interests in music, art, and fashion
• Worked as chief strategist, Editor-in-Chief, and writer to plan content ranging from on-location interviews, event recaps, music reviews, and op-ed submissions
• Led a staff of 14 which included writers, photographers, and videographers
• Hosted monthly social gatherings, music events, and assisted with media promotions for major events such as the Sneaker Pimps Tour
• Used Twitter and Facebook to promote our activity and communicate with readers

Marketing Intern - AV Lifestyle Group. Washington, DC (2008-2009)
• A boutique events agency known best for introducing the city to the rooftop party concept with The Coolout
• Assisted with acquiring sponsors for their presidential inauguration party by sourcing contacts, learning how to create proposals and decks, and leveraging partner opportunities when speaking with brands
• Maintained the agency’s Facebook page with consistent posting of news and updates

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