The Career Thought Leaders Consortium has published findings from the 2013 Global Career Brainstorming Day. What is "Brain Day"? It is event where career professionals meet to brainstorm trends and best practices in the now, the new, and the next in careers. Events are held in the US, Canada, UK, Australia, and Russia.
This Career Brainfood will be the first in a series in which we will share highlights from the Brainstorming Day Whitepaper. Here are this edition's insights:
1. There is increased use of targeting to build company brand as an employer of choice to ideal candidates. Online and offline tools are being used to actively engage with potential candidates, and helping prospects navigate the organization to create interest and determine fit.
2. Younger job seekers approach career communications differently. Millennials are more comfortable with video and online representation. They think a paper resume is stagnant; they can’t “post or tweet” it. They are shunning email.
3. Resumes will become an aggregation of social media. Some project less content but with more links to work, social media, video bios, contact options, infographics, and other online bio bits.
4. Recruiters are overwhelmed with various technologies and crunched for time. The average resume review time was 20–30 seconds. Now, six seconds is the reported norm. Recruiters won’t consider candidates who don’t connect with the employers’ problems.
5. LinkedIn is a complement to the resume, not a mirror. LinkedIn profiles should be more personal and more engaging than a resume. And as LinkedIn has become more robust, with the capability to link files, videos, portfolios, and other beneficial information, it often provides a portrait that is richer and deeper than a resume. Multimedia presentations, projects, and videos are more common elements of LI profiles. Summaries continue to become more creative in presenting motivation, passion, and individuality.
