Director Dominic Luongo breaks down the creative vision behind Monsters:
"We borrow from Terry Gilliam's Brazil, 1984, Office Space, Night of the Living Dead (and I specify Night for a reason), but mostly I based the idea of Monsters on the Ray Bradbury short story, There Will Come Soft Rains."
"The basic vision behind MONSTERS is dystopian, a crapsack world view of the future and assembly line office work, that is until one day when Dukez shakes sh*t up."
"The main subtext of the video is the endless struggle between comfort and risk. It's one of those difficult to answer questions, where there is never a "right answer"."
"Rob Adams represents our character who is comfortable, despite his dilapidated surroundings. He would rather work in a sh*tty office for the rest of his life, secure in his work and future, rather than rock the boat."
"Mad Dukez represents our character who is willing to take the risk for something better. He wants something better for himself, and for his co-workers. That's also what the song is about. Dukez wants something better for our culture, rather than being satiated by the status quo."