It’s nearly the 4th of July. Independence Day. We celebrate freedom, the power of choice and the simple fact that in business we do whatever we think
It’s nearly the 4th of July. Independence Day. We celebrate freedom, the power of choice and the simple fact that in business we do whatever we think is best. As innovations continue to reshape the communications landscape, it’s an important time to consider your choices in branding. Now’s the time to harness the power of change by shifting your perception, and going indie.
Bigger used to better, but the days of big agency domination is over. Advances in communication technology has leveled the field, allowing boutique studios like FLUX to become a viable indie resource for even the biggest corporations.
>Here are the three top benefits you’ll get by working with a boutique “Indie” agency:
FLUX keeps you in the lead.
1. The Client First.
Large agencies are driven by their own corporate objectives, and can’t always place the client first. Boutiques are independent from investor’s demands and can truly make your business the only priority. This means better service, and more realistic forecasts.
FLUX is agile for quick response.
2. Fast & Nimble.
Boutiques have less managerial layers, making it easier to respond quickly to market opportunities. Larger agencies tend to develop complex campaigns with interdependencies that lead to rigid schedules. Many companies need the flexibility to develop last-minute projects or capitalize on unplanned business development.
FLUX connects you with great creatives.
3. Direct Connect.
Indie agencies typically keep top creatives on the frontlines. There’s a better chance you’d have the direct opportunity to interact with this caliber of talent in boutiques which makes for a more collaborative relationship. Having access to creatives on the fly can refine initiatives into great campaigns.
The biggest benefit in working with a boutique is that more of your budget makes its way into the project. It’s a simple economic equation: if overhead and business development costs are high, a larger fraction of every dollar in service revenues gets assigned away from your deliverables.
Whether your needs are small or large, long-term or project-based, a boutique studio like ours could make sense. Revel in your independence!
-Jamie
If Michael Stein gives you a call, pick up the phone. You’ll get the chance to talk branding with a highly creative, innovative and accomplished strategist with extensive experience. With over 15 years of experience in marketing and technology fields, his a demonstrated track record of growth, communications, and creative solutions have benefitted Fortune 500 and start-up organizations in both domestic and global markets.
What most people don’t know about Michael are his walk-on roles in tv shows and movies. He’s at the agent table with Jeremy Piven in the first episode of season 7 of Entourage on HBO.
Stein has also been featured in FASTCOMPANY Magazine and a panelist at FORTUNE Magazine BRAINSTORM – TECH Conference 2010. Stein was a guest at the 2008 Google – Zeitgeist – Thought Leadership Conference and Winner 2010 Always On - Global 250 Hottest privately held companies – Stanford University.
The Smarter Choice for Auto Parts
For longtime client Motorcar Parts of America, FLUX Branding completed a major brand overhaul for their Quality Built line of replacement automotive parts. Based on the concept that simplicity is smart, we created clean, modern packaging that creates appeal. By applying great design principles, the brand makes a statement with the auto parts professionals who recommend parts to their customers. The brand system includes catalogs, banners, website marketing collateral and more.
With heavy hearts we send love and energy out to Desiree, who’s taken the ultimate journey to the next realm. Your FLUX family is so grateful for your short tenure with us, and especially the holiday sweater competition. You’ll be missed.
FLUX holiday party at Club 33 Disneyland. Good times.
