Vol 2 Issue 1 May 2013 From the Executive Director's Desk: May Is Community Action Awareness Month By Carolyn VanderGiesen We want to convey our ap

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Vol 2 Issue 1 May 2013

From the Executive Director's Desk: May Is Community Action Awareness Month

By Carolyn VanderGiesen

We want to convey our appreciation to the staff and volunteers at local Community Action Agencies in New Mexico for the important work YOU are doing for the low-income citizens of New Mexico. You provide valuable services and support to those New Mexicans who are struggling to become self-sufficient.

Ask a Community Action Agency if you need assistance! We promise they will be there for you.

History Tells Us...
When the War on Poverty was in its infancy, Community Action was a bold idea. The Economic Opportunity Act of 1964 was the innovative legislation born from President Johnson’s vision to fight poverty in America. The Community Action idea handed control to the state and local level where programs and services were designed for individuals within the targeted area. Prior to this period the Federal Government controlled social programs. Throughout America Community Action led the fight against poverty at the local level. After nearly 50 years this model still exists!!

Remember to contact a Community Action Agency if you need assistance. Click here for contact information for our state-wide agencies -- CAASNM, MWNMCAP, SNMCAC, EPCAA, HELP-NM.

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Show Me the Money

Did you know that online giving is one of the most effective fundraising tools for non-profits? Does your agency have a prominent Donations page? Check out these statistics from the Network for Good 2012 Digital Giving Index, or click on the link to see more data that might help you re-imagine your fundraising strategies.

▪ Online giving is up from 4% of people in 2002 to 65% of people in 2012
▪ Branded giving pages generated 6x more dollars than generic giving pages
▪ 30% of annual giving occurs in December, while 10% occurs during the last 3 days of the year
▪ Overall giving was up by 18% from 2011-2012, with social giving (fundraising events and peer-to-peer) and branded giving pages generating the most donation dollars
▪ Donors are more likely to give when they feel an emotional connection to the cause (stories sell)
▪ Stories about children and about animals generate the most activity (shares, likes, comments) on social networking sites, creating engagement with potential donors

Association News

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SafeLink Success!

We are happy to report that our advertising and marketing efforts promoting our SafeLink program are paying off! Only one month into the second quarter, our enrollments have already surpassed the total for last quarter. Both the SafeLink materials as well as our in-house fliers have been distributed to our CAA partners.

Customers signing up in person and over the phone include the elderly, recently unemployed, disabled, and working people who can no longer afford a cell phone. Please help promote our program by telling family and friends who participate in at least one public assistance program. Applications can be taken by phone at 505-321-4638 or in person at 5101 Copper Ave NE.

Our goal is to provide free phone service to all individuals in need. You can help us by spreading the word!

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Region VI CAA 2013 Conference

Date: October 25
Location: Northwest Arkansas Holiday Inn in Springdale, Arkansas
Schedule to be announced.

Region VI Association of Community Action

Region VI is a network of community action agencies providing a unified voice for the region and a conference platform for training and technical assistance. Membership is open to all agencies and state associations in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.

The Oklahoma Association of Community Action Agencies (OKACAA) recently announced the completion of a new website for the Region VI Association. Tricia Auberle, RPIC Program Director for the Region VI Regional Performance and Innovation Consortia (RPIC) Grant, stated OKACAA will maintain a calendar of state and regional events that is available for everyone to view. This will allow local agencies to consider potential conflicts when scheduling activities. The site also hosts a Training Request page. The RPIC will work with the state association to identify training resources on the topics requested and advise the requesting agency of their findings.

Review the website at caaregionvi.org.

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