FountainBlue’s monthly newsletter is distributed at no cost every month to all FountainBlue communities: women leaders, high tech entrepreneurs and ex

FountainBlue’s monthly newsletter is distributed at no cost every month to all FountainBlue communities: women leaders, high tech entrepreneurs and execs, to share information about upcoming programs, to share knowledge and information across the community, and the stimulate thinking, actions and connections. We welcome you to forward it on to interested others, with proper reference to FountainBlue. To view our newsletters online, including past issues, visit http://www.fountainblue.biz or sign up for our free monthly newsletters or free weekly invitations at http://www.tinyurl.com/whenshespeaks.

What's New With FountainBlue

Payment Options - Again

We will continue to accept Dwolla payments for consulting and membership payments, but at the request of our customers, we will keep the FleaPay payment options open, and also welcome checks for membership payments and corporate passes, for those who would like to waive processing fees.
Thank you for your valuable feedback and ongoing engagement.

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We’ve all been there – minding our own business, working a big project, all systems are go, and from out of nowhere, there’s a little shove, and you find yourself gasp under the bus . . . again! This time, before you pick yourself up, brush yourself off, blow off some steam, shed a tear or two, sit back and observe your surroundings…
Of course we’re not talking about a physical bus or a murder attempt. We’re talking about corporate politics, and how to proactively manage that. Consider doing the following, whether or not you’ve just been pushed under the bus, whether you were the push-er, the push-ee, the instigator or the innocent bystander.
Accept that Politics Exists
1. Accepting that politics is a way of life when you’re working with people is part of the solution. Those who resent politics and those who participate in it may be more likely to be victims of it. How do you feel about politics in the workplace in general? How will a more accepting attitude help you manage the politics around you.
2. Know the landscape. What is the political landscape like for your team, division and company? How are you currently participating in it? How do you currently respond to it when it takes place?
3. What does it look like, feel like, smell like, taste like to be under the bus?
Delineate What You Can and Can’t Change
4. How much of the current situation can be attributed to you, yourself, and what you did now or in the past?
5. How much of what happened are the result of a specific other person or people?
6. How much is related to conflict within or between teams?
7. How much is just endemic with the company you’re in?
Play the Game When You Can
8. Based on the people dynamics and the causation questions above, what can you change and what must you accept? Of the things that you can change, what’s the plan to change things and who needs to be involved?
9. Of the things that you can’t change, what can you do to manage your emotions and actions around it? Is it worth staying where you are with what you’re doing if those things can’t be changed?
10. Looking at the shorter term and longer term impact of the political games around you, who needs to get involved? Who or what needs to be managed? What can you do to be more successful?
We hope that the questions above will help you to accept the inevitability of politics and take a broader view on how to manage the navigate it. What did we miss? What shouldn’t be there? Share your stories and feedback by e-mailing us at info@whenshespeaks.com.

About FountainBlue's CONNECTIONs at the Leadership Crossroads Blog Series
Launched in December 2012, FountainBlue’s CONNECTIONs leadership blog highlights leadership thoughts and concepts we’ve developed, working in collaboration with the dozens of executives and entrepreneurs over the past two decades. These connections might be connecting ideas, thoughts, people and concepts, which might stimulate transformative, more strategic, more inclusive, more collaborative thinking. We believe that every conversation, every fork-in-the-road matters, and hope that our thoughts on this blog will stimulate thinking and conversation and facilitate leadership at all levels within an organization.

• E-mail us at info@FountainBlue.biz if you have your own suggestions on our marketing and leadership topics.
• Follow our leadership blog and respond to our polls
Ask us to help you with your own marketing or leadership challenges and opportunities.
• Follow and comment on our Scoops http://www.scoop.it/ageofpersonalization, our Tweets , our FaceBook posts http://www.facebook.com/linda.holroyd, and our FountainBlue group on LinkedIn http://www.tinyurl.com/fountainblue.
• Other ideas, suggestions and thoughts you might have.

See previous ‘Ten Rules of Leadership’ posts:
* The View from Under the Bus, April 2014
* Who Floats to the Top, March 2014
* Your Social Media Score Card, February 2014
* What I Learned at the Dinner Table, January 2014
* Best Quotes of 2013, December 2013
* The Coachability Factor, November 2013
* Enabling Sales, October 2013
* Your Political CLOUT, September 2013
* The Likeability Factor, August 2013
* Walking the Flexibility Tightrope, July 2013
* Managing the Top Ten Types of Conflict, June 2013
* Getting Your Company From Here to There, May 2013
* When to Hold Up, When to Fold Up, When to Walk Away, When to Run, April 2013
* Ten People You Should Have In Your Network, March 2013
* Who Gets on the Bus, February 2013
* Tell Me a Story, January 2013
* From Tactical to Strategic, December 2012

Marketing Leadership In an Age of Personalization: Finance Innovations

Last month, we talked about the evolution of the web, and discussed ten dimensions of how the web evolved, from the technology evolution to the role of marketing, all facets leading to the empowerment of and delivery-of-service-to the customer. This month, we are profiling ten leading companies who are taking leadership roles in the evolution of the web.
1. Amazon: From Aggregated Deliveries of Everything - Amazon is leading the way, delivering goods to the door, leveraging the web, cloud, IT, morphing from an online bookstore to the selling of everything, expanding and addressing the needs of the customer, and the many devices they use, all delivered to their door. Sophisticated tools and algorithms track what you've ordered and predict what may be of interest to you as well and efficient operational processes and deep and broad relationships with a range of manufacturers and distributors assist in the aggregated delivery of products on-demand. Look for the growth of AmazonFresh for same-day deliveries, and even a partnership with USPS for Sunday deliveries.
2. Apple: Sensors and Devices - The 'What's Next' question has hung over Apple since the passing of business icon Steve Jobs, but there's no denying that Apple products are flying off the shelves - most recently the 5s and 5c, with 9 million sold in the first weekend. Congrats also on the new light iPad design, the ultra-loyal Mac following, the proliferation of apps, etc., May I suggest that the 'What's Next' question might be related to the fingerprint sensor in the 5s. What are the implications for innovations in mobile sensors?
3. Cisco: The Internet of Everything - Cisco facilitated the growth of the internet with its hardware and software offerings - from broadband internet to routers to security, sensors and software solutions. They leading the Internet of Everything efforts, connecting the data, people and processes for a more connected world. Cisco will continue to facilitate the age when physical sensors and the data they generate will help people and things better evaluate and manage resources and make data-based decisions, real-time.
4. eBay: Connecting Buyers and Sellers, Optimizing Deliveries to the Door- eBay's network of buyers and sellers and its processes for creating trusted connections quickly between them have made them a force to be reckoned with. The focus on local shopping and on one-hour deliveries through the eBay Now program make them a leader in the delivery-of- b-to-c, c-to-c products to-the-door.
5. General Electric: The Industrial Internet - Known for decades to businesses as an energy, power and water company and to consumers as a lighting, appliance and home improvement company, watch what they will do, pushing the Industrial Internet - the Boundaries of Minds and Machines. See how they will support clients like railroads and airlines to proactively manage malfunctions, and how they will support our healthcare needs through devices and the cloud and our pure water needs through tech-driven filters.
6. Google: From Search to Video, Communities to Devices - From its beginnings as a search engine and even following its incredible adoption and expansion, nobody projected. It's impressive how Google is weeding out things-that-don't work, and making video solutions like YouTube outstanding and easy to use. Indeed Google is proactively managing the volumes of data so that they are relevant to the user, and to niche groups of users. Couple this with their solutions delivered to the door, to the home, and the device innovations from Google Glass to Chrome Dongle and they are a force to be reckoned with.
7. IBM: Big Data Evangelist, Real-World Problem-Solver - IBM evangelism for cities and universities also showcase its sophisticated problem-solving abilities leveraging data storage and analytics to solve real-world problems. See examples of what IBM is doing for French city Lyon to improve traffic flow, and follow what IBM is doing to introduce big data curriculum into universities. There are huge consulting contracts around big data to be had, and IBM will be in the think of it.
8. Microsoft: Embracing SaaS and Mobile - Give Microsoft credit for bringing personal computers and software to the masses, and for continuing to grow and expand through the evolution of the web. It also takes courage to expand into devices and phones and applications sold online, rather than shrink-wrapped. Look for Microsoft to continue to find its way as it works with partners to usher in Web 3.0.
9. Netflix: Beyond Streaming Movies, to Custom Content - Breaking the mode first with its mail-in movies on DVD, then its migration to streaming movies and shows on demand, and now custom content creation, Netflix has consistently led the way with a grand vision and exceptional execution. We have every confidence that Netflix will continue to efficiently deliver customized, quality content to an ever-demanding and widening user base.
10. Yahoo: the Future of Content - Started as a search engine like Google, Yahoo grew like wildfire, and then had an identity crisis. I see it finding its way - making the world's daily habits (whether it's games or groups or movies or news or weather) both inspiring and entertaining. So don't discuss Yahoo, still (barely) a Fortune 500 company with revenues at around 5 billion. In fact, I see it as a platform for customized content, delivered to individuals and niche groups, a core Web 3.0 capability.

How does our list compare to your own? Who would you add or take out? E-mail us at info@fountainblue.biz with your thoughts.

About FountainBlue's Marketing Leadership In An Age of Personalization Blog Series
Innovation is not something new; it has been with us through the ages, in fact, a deciding point in the pivot points for each age. And we are at the cusp of a new age, emerging from the age of information to an age of personalization. Since September 2012, FountainBlue has written a blog on the topic of marketing leadership in an age of personalization. The blog covers the emergence of a new age, which leverages technology – networks, databases, aggregated information, community – connected through online networks worldwide, and the needs of the customer – ever more selective and discerning – to deliver personalized solutions in industries ranging from retail to financial services, clean energy to healthcare IT. Our blog topics to date are listed below and are also featured at http://fountainblue.wordpress.com/category/marketing/ and through our curated scoops on the same topic, www.scoop.it/t/ageofpersonalization.

Finance Innovations, April 2014
Web 3.0 Leaders, March 2014
The Evolution of the Web, February 2014
Serving The Last Mile, January 2014
On Finding Unicorns, December 2013
Innovation and Diversity: Two Sides of the Same Coin, November 2013
Community Is Queen, October 2013
Content is King, September 2013
Why Content is King, Community is Queen, August 2013
Being Customer-Centric, July 2013
Top Ten Reasons for Choosing Collaborations, June 2013
Getting Your Company from Here to There, May 2013
An Ecosystem Approach to Engaging the Right Customers, April 2013
Ten Ways You Know You Have the 'Wrong' Customer, March 2013
The Art and Science of Marketing, February 2013
The New Sales Professionals, January 2013
Build Social Currency for Your Business, December 2012
Marketing Services Differs from Marketing Products, November 2012
FountainBlue’s Top Ten Momentum-Building Marketing Consulting Services, October 2012
Marketing on a Shoestring, October 2012
Rules for Customer Engagement, September 2012

Visit and follow us at http://www.scoop.it/ageofpersonalization. Your comments are welcome.

About FountainBlue

FountainBlue

About FountainBlue

FountainBlue works with clients to integrate visionary goals, momentum-building strategies, and sustainable execution in order to generate sustainable personal, professional and business results.
* We support the development of high-potential corporate tech leaders through one-on-one coaching, facilitated roundtables, leadership workshops, and retreats.
* ​We provide marketing and strategy advisory services to early stage technology CEO.

* ​We produce events, including our monthly When She Speaks series, to convene and connect members of our community.
* We track, document and report on business and technology trends so that we can better support the needs of our clients.
* We provide content development and community engagement consulting services to tech start-ups and tech corporations alike.

When She Speaks, Women in Leadership Series

FountainBlue's When She Speaks, Women in Leadership Series was launched in May 2006 and provides ongoing networking and program benefits for 50-200 high tech women and men-who-support-having-women-in-leadership positions across Silicon Valley and beyond. On the second Fridays over lunch, we profile a panel of women senior executives in high tech companies, speaking on a range of leadership challenges and issues for Silicon Valley high tech women in particular. Our series celebrates women leaders, stimulates critical thinking and conversation around leadership challenges and issues, empowers and inspires all participants, including the next generation of leaders, and builds a proactive, collaborative and supportive leadership community overall.

This Month’s When She Speaks Event:

Friday, Apri1 11, 11:30 a.m. - 1:30 p.m.
FountainBlue’s When She Speaks, Women in Leadership Series
Building and Reinforcing Your Executive Brand
PayPal, 2161 North 1st Street, San Jose
Individual Admissions: $30 for members, $40 for partners, $50 general admission, plus a $3 processing fee
Order Corporate Passes: $125 for up to 5 people, $200 for a pass for up to 10 people, $150 for corporate hosts
Become a 2014 member for $120 and receive this event admission free, plus a $20 discount for other 2014 events and a complimentary half hour of executive coaching or business advising.
A full invitation including bios, quote and a Tell Me a Story excerpt is available at http://mad.ly/c11294

Facilitator Jerri Barrett, VP of Outreach, SENS Research Foundation,
Panelist Katja Gagen Gehrt, VP Marketing, General Catalyst Partners, former Senior Executive Communications Manager for Cisco's President, Development & Sales
Panelist Shaya Fathali, Senior Manager, Technical Communications, Altera
Panelist Tamara Lucero, Director of Inside Sales, Cypress
Panelist Emily Ward, Vice President and General Counsel, eBay
For more information, and for all registration options, visit http://www.whenshespeaks.com

Quotes from leaders on this month’s topic:

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos
• Possessing a powerful worldwide brand is essential for sustained success. Warren Buffett, as quoted in Bloomberg Business Week
• Your premium brand had better be delivering something special, or it's not going to get the business. Warren Buffett
• Market knowledge and planning skills can be taught; integrity and decisiveness can't. Christopher Cabrera, CEO of Xactly, writing at Selling Power
• People can't live with change if there's not a changeless core inside them. The key to the ability to change is a changeless sense of who you are, what you are about and what you value. Stephen R. Covey
• Don't worry when you are not recognized, but strive to be worthy of recognition. Abraham Lincoln
• Character is like a tree and reputation like a shadow. Abraham Lincoln
• It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring

For more information and partner and non-member registration, visit http://www.whenshespeaks.com.

Notes from Last Month's Event

FountainBlue’s March 21 When She Speaks, Women in Leadership Series event was on the topic of Agility – The Key to Building a Successful Career. Below are notes from the conversation.

Our humble and accomplished panelists spoke eloquently about the career choices they made, and their leadership journey in the high tech world. They were a diverse panel, representing marketing, training, HR, and management, and they had various levels of education and background, from technical training to business degree. But they had many things in common: they embraced opportunities at every turn, and succeeded at many levels through many different kinds of work. They consciously made career choices, and they serendipitously accepted opportunities as they arose. Collectively, they share these kernels of wisdom to those of us seeking to be more agile with our career.

Know Yourself. Be confident and accepting of who you are.
1) Know yourself and what’s important to you, and make strategic decisions based on what you know about yourself. Recalibrate as your needs and interests will change, but always measure opportunities based on what’s important to you.
2) Double down on your strengths.
3) Have the confidence to reach for stars, even if you don’t feel quite qualified and ready to do something.
4) You don’t have to have a privileged background and the right education and money to make it to the top. You do have to do a great job and work well with others though, no matter what your background is.
5) Don’t judge yourself and put restrictions on yourself.
6) Question the restrictions and limitations others put on you too.
7) Surround yourself with people who believe in you, and help you believe in yourself.
8) Have the confidence to speak your mind, share your opinion, even if you think others around the table may be more qualified to opine.

Your career is a journey.
9) Your career, like life, is a journey: Learn from your mistakes; fail forward; don’t walk in the same river twice.
10) Choose to be self-sufficient and in charge of your own future.
11) Be strategic if and when you’d like to facilitate a career change. Do the research, ask questions, make connections, communicate your interest to others.
12) Wherever you next find yourself, you will find your way if you persevere, work hard, work smart, and are good with people.
13) Be clear about your motivations and intentions, and welcome the universe to provide you with serendipitous opportunities, while telling everyone you know what you want to do and why.
14) If you accept an opportunity which isn’t quite what you’re looking for, you may open up a whole new world of opportunities which might better fit your sweet spot.
15) Career change is often a multi-step process. Many people get frustrated that they can’t make the change they want in one foul swoop. Consider making one change at a time – either role or industry for example, pay your dues in that interim step, and plan for the longer term success of your career.

Support others.

16) The more we support ourselves, the more that we support the others around us.
17) It’s always about the people. Know who helped you get to where you want to go and show your appreciation. Consciously help others also to succeed.
18) Believe in others around you, and offer the kind of unconditional love and acceptance which helps you yourself to succeed and change and grow.
19) Lean in, share your challenges, your power, your experience.
20) Give generously in ways that energize you yourself.

In the end, remember that your career is more a jungle gym than a ladder. You may go lateral and around in circles. It may not be plan-ful, but you can see the equipment as a way to maximize exposure, learning and growth, in order to benefit all that participate.

Recommended Resources:

• Bolles, Richard, What Color Is Your Parachute? 2014: A Practical Manual for Job-Hunters and Career-Changers
• Buckingham, Marcus, Coffman, Curt, First, Break All the Rules: What the World’s Greatest Managers Do Differently
• Buckingham, Marcus, Coffman, Curt, Now Discover Your Strengths
• Rath, Tom, StrengthFinders 2.0
• Sandburg, Sheryl, Lean In: Women, Work, and the Will to Lead

For a list of all notes from all past FountainBlue events, visit http://fountainblue.wordpress.com/category/when-she-speaks/ or follow us at http://fountainblue.wordpress.com.

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Tell Me a Story

FountainBlue's Tell Me a Story Series is an extension of its successful When She Speaks, Women in Leadership Series. We would like to thank all the women leaders in the community who are sharing their stories, as part of our Tell Me a Story initiative! Beginning with August’s When She Speaks invitations, we have included a business story in each weekly invitation. We hope to profile our upcoming speakers for the events, but also invite submissions from other women leaders in the community. We welcome your participation and engagement.

Chapter One: From These Beginnings
Karen Catlin: Ask for What You Want
Linda Holroyd: A Trip to America

Chapter Two: Career Pivots
Sheryl Chamberlain: A Career in Innovation
Linda Holroyd: From Teacher to Entrepreneur

Chapter Three: Make Your Own Rules
Maya Angelou: Why the Caged Bird Sings
Benazir Bhutto: Release the Power of the People
Linda Holroyd: A Trip to the Moon
Shveta Miglani: Keep Reaching for Stars
Mother Teresa: I Belong to the World
Rosa Parks: Tired of Giving In

Chapter Four: Something from Nothing
Linda Holroyd: Grow and Expand Yourself, Your Team and Everything and Everyone In Between
Barbara McClintock: Persistent Focus Paves the Way

Chapter Five: Together We Can
Joan Banich: For the Good of the Team
Shari Begun: United By a Flock of Parrots
Char Devich: Against All Odds
Marsha Gastwirth: Collaboration Rules
Dr. Jane Goodall: With Head and Heart
Nora Grasham: From Chaos to Delivery as Usual
Natascha Thomson: It's Not Brave If You're Not Scared

Chapter Six: Fake It Until You Make It
Claudia Galvan: Embrace What's Possible
Bev Strand, You Gotta Do What You Gotta Do

Chapter Seven: Woman in a Man’s World
Vijaya Kaza: Embrace Your Femininity
Amelia Earhart: Failure Is a Challenge for Others to Succeed

Chapter Eight: Square Peg, Round Hole
Linda Holroyd: Making A Stand Sometimes Means Standing Out
Margaret Mead: Small Groups of Committed People Changing the World
Eleanor Roosevelt: Light a Candle in the Darkness

Chapter Nine: Embracing Change
Linda Holroyd: A Room Full of Dilberts
Neerja Raman: Unity in Diversity

Chapter Ten: Pushing the Technology Envelope
Monica Bajaj: It's About the Customer
Madame Marie Curie: Science In Service to Humanity
Linda Holroyd: Technology as a World-Changer
Monique Morrow: Write Your Own Script

• Find out more about the Tell Me a Story series
• Read sample business stories previously included in our invitations
Submit your corporate story for consideration
• Get on our free mailing list for status updates and event invitations

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Silicon Valley Event Recommendations

Events

Submit your in-person, Silicon Valley online now

To support our members and partners, every month, we profile upcoming FountainBlue and featured partner events submitted by members and partners which may be of interest to entrepreneurial FountainBlue community members. If you are representing a sister organization within Silicon Valley (no SF events), producing in-person (no webinars or virtual events) events of interest to our entrepreneurial clean energy, high tech or life science members, you may submit your event by completing the form at http://form.jotform.us/form/32027262343142 or e-mailing us a COMPLETE and FINAL copy of the event details, in text format (no attachments) to events@fountainblue.biz in the format below by noon, at least six weeks before your event:

Date and time:
Event Topic:
Sponsoring Group:
Location:
Speaker (s):
Cost:
Registration and More Information:
FountainBlue Discount Code (if any):

Below is a list of this month’s event recommendations:

Bio2Device Group Topic: “Novel approaches to immune therapy and monitoring”
Speaker: Dr. Russell Pachynski, Cofounder and Chief Scientific Officer, CombImmune
Date and Time: Tuesday, April 1, 2014, 8:30 am
Location: Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Cost: No fee and no need to register for morning meetings

ASQ, Wednesday Evening, April 2, 2014
Topic: “Risk Management Demystifying European, FDA and ISO Requirements Roundtable”
Speaker: Sam Lazzara
Date and Time: Wednesday, Apr 2, 2014, 7:00p
Location: Triple Ring Technologies, 39655 Eureka Drive, Newark
Register at http://www.eventbrite.com/e/risk-management-demystifying-european-fdaand-
iso-requirements-roundtable-tickets-10570006173?aff=zvents

MedTech Frontiers Topic: “A Pharmaceutical with an App - a Fraught Combination?”
Date and Time: Thursday, April 3, 2014, 6:00 – 9:00 pm
Location: Triple Ring Technologies, 39655 Eureka Dr., Newark, CA
Cost: The seminar is free, but registration is required for planning purposes. There may be
a small number of walk-in spots available.
http://www.tripleringtech.com/OC_medtech_frontiers.html

Date and time: Apr 3, 2014, 12:00pm - 2:00pm
Event Topic: Telecom Council Roundtable Lunch: Context, Sensors and Personalization
Sponsoring Group: n/a
Location: Qualcomm, 3165 Kifer Road, Building B, Santa Clara, California 95051
Speaker (s): Meeting details at http://telecomcouncil.cvent.com/context14
Cost: Free for Qualified C-Level Executive Council Members, Qualified Non-Members are $100
Registration and More Information: http://telecomcouncil.cvent.com/context14

Date and time: April 3, April 4, 8:30am - 4:30pm
Event Topic: 2-Day California Certification Preparation Course
Sponsoring Group: Northern California Human Resources Association
Location: NVIDIA Corporation - Scott Blvd, 2800 Scott Blvd, Santa Clara
Cost: General $662 / NCHRA Members $495 (SHRM CA Learning System included with registration) - General rate includes 1 year NCHRA membership.
More Information: http://www.nchra.org
Registration: https://m360.nchra.org/event.aspx?eventID=87528&instance=0

Date and time: April 4, April 5, April 11, April 12, 8:00 AM to 5:00 PM
Event Topic: 4-Day Condensed Certification Preparation
Sponsoring Group: Northern California Human Resources Association
Location: Santa Clara University, 500 El Camino Real, Santa Clara
Cost: General $1087 / NCHRA Members $920 (SHRM Learning System included with registration) - General rate includes 1 year NCHRA membership.
More Information: http://www.nchra.org
Registration: https://m360.nchra.org/event.aspx?eventID=90259&instance=0

Bio2Device Group Topic: “Coming Out of the Dark Ages of Stroke Healthcare”
Speaker: Dr. Mark Borsody, Chief Medical Officer, Nervive Inc.
Date and Time: Tuesday, April 8, 2014, 6:00pm
Location: Wilson Sonsini Goodrich & Rosati, 650 Page Mill Road, Palo Alto CA 94304-1050
Cost:
$6 - Students/In-transition - Members only until March 10 at 12:01am
$11 - Early-bird Registration - Members only until March 10 at 12:01am
$20 - Registration for Non-Members and Members after March 10 at 12:01 am
$25 - Walk-ins- Check or cash only
Register at www.Bio2DeviceGroup.org

Date and time: April 8, April 9, 8:30am-5pm
Event Topic: California Human Resources Essentials (2-day program)
Sponsoring Group: Northern California Human Resources Association
Location: The Vita Companies - Vita Benefits Group, 900 North Shoreline Blvd, Mountain View
Cost: General $596 / NCHRA Members $429 - General rate includes 1 year NCHRA membership.
More Information: http://www.nchra.org
Registration: https://m360.nchra.org/event.aspx?eventID=93851&instance=0

Date and time: Wednesday, April 9 from 9:00 am - 3:30 pm
Event Topic: Leveraging Influence: Getting Buy-In From Others in Your Organization
Sponsoring Group: Northern California Human Resources Association
Location: Robert Half Company - San Jose, 10 Almaden Blvd., Suite 900, San Jose
Cost: General $329 / NCHRA Members $249.
More Information: http://www.nchra.org
Registration: https://m360.nchra.org/event.aspx?eventID=95203&instance=0

Janssen Labs Topic: “Social Media 101: How to Raise Your Company’s Voice”
Speaker: Barbara Lavery | President, Zoomedia
Date and Time: Thursday, April 10, 2014/ 11:00 am – 1:00 pm
11:00 AM | Registration, Lunch, and Networking
11:30 AM | Presentation and Q&A
1:00 PM | Program Close
Location: Auto – Vino, 205 Constitution Drive, Menlo Park, CA 94025
Cost: General Public | $35; Academic/Student Rate | $20
Register at http://www.eventbrite.com/e/social-media-101-how-to-raise-your-companysvoice-
tickets-10768981313?aff=blast

Date and time: Apr 11, 2014, 8:30am - 2:00pm
Event Topic: Autotech Council & Telecom Council: Autonomous Vehicle
Sponsoring Group: Sponsored by Ann Arbor Spark, Walbridge, Center for Automotive Research (CAR), Detroit Regional Chamber, VantagePort, and The Michigan Economic Development Corporation.
Location: Texas Instruments, 2900 Semiconductor Dr., Building E Auditorium, Santa Clara, California 95051
Speaker (s): Meeting details at http://autotech.cvent.com/self_drive14
Cost: FREE for Autotech Council and Telecom Council Members, Non-Members $200
Registration and More Information: http://autotech.cvent.com/self_drive14

Date and time: Friday, April 11 from 8:30 am - 2:00 pm
Event Topic: Autotech Council & Telecom Council: Autonomous Vehicle
Sponsoring Group: Autotech Council
Location: Texas Instruments, Building E Auditorium, 2900 Semiconductor Dr., Santa Clara
Cost: FREE for Autotech Council and Telecom Council Members, Non-Members $200.
More Information: http://autotech.cvent.com/self_drive14
Registration: http://autotech.cvent.com/self_drive14

Friday, Apri1 11, 11:30 a.m. - 1:30 p.m.
FountainBlue’s When She Speaks, Women in Leadership Series
Building and Reinforcing Your Executive Brand
PayPal, 2161 North 1st Street, San Jose
Individual Admissions: $30 for members, $40 for partners, $50 general admission, plus a $3 processing fee
A full invitation including bios, quote and a Tell Me a Story excerpt is available at http://mad.ly/c11294
Facilitator Jerri Barrett, VP of Outreach, SENS Research Foundation
Panelist Katja Gagen Gehrt, VP Marketing, General Catalyst Partners, former Senior Executive Communications Manager for Cisco's President, Development & Sales
Panelist Shaya Fathali, Senior Manager, Technical Communications, Altera

Panelist Tamara Lucero, Sales Manager, Cypress
Panelist Emily Ward, Vice President and General Counsel, eBay
www.whenshespeaks.com

Bio2Device Group Topic: “Path to developing cost effective solutions for therapeutic monoclonal antibodies”
Speaker: Amita Goel, Founder and CEO, Celltheon Corporation
Date and Time: Tuesday, April 15, 2014, 8:30 am
Location: Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Cost: None
Registration: None

BayBio Pub Night
Date and Time: Thursday, April 17, 2-14, 5:30-7:30
Location: Portobello Grill, 875 Middlefield Road, Redwood City, CA
No fee and no need to register.

CABS Science and Technology Workshop Topic: “The Road to Personalized Medicine: Science, Commercialization and Clinical Application”
Speakers: Drew Watson, VP of Research, Genomic Health, Kunbin Qu, Director of Research-
Bioinformatics, Genomic Health, Zhanzhi Hu, Sr. Scientist, Veracyte, Jonathan Hirsh,
Founder and President, Syapse
Date and Time: Friday, April 18, 2014, 1:00 PM to 5:00 PM
Location: Holiday Inn, 275 South Airport Blvd, South San Francisco, CA 94080
Active CABS member: $10
Non-member: $20
Onsite: $40
Register at https://www.cabsweb.org/CABSweb/feventdue.jsp

Date and time: Monday, April 21 from 8:00 am - 5:00 pm
Event Topic: Full Day Storage Networking Certification Training Session
Sponsoring Group: Storage Networking Industry Association
Location: Hyatt Regency Hotel, 5101 Great America Parkway, Santa Clara
Cost: $395.
More Information: http://www.snia.org/education/courses/training_tc

Date and time: Tuesday, April 22 from 7:30 am - 9:30 am
Event Topic: Actualizing a Next Generation Master Plan: HR Business Leader Series
Sponsoring Group: Northern California Human Resources Association
Location: Alliance Occupational Medicine - San Jose Clinic, 1901 Monterey Rd, San Jose
Cost: General $35 / NCHRA Members $0.
More Information: http://www.nchra.org
Registration: https://m360.nchra.org/event.aspx?eventID=94085&instance=0

Date and time: April 22 - 24, 2014, 8 am to 5 pm
Event Topic: Data Storage Innovation Conference
Sponsoring Group: Storage Networking Industry Association
Location: Hyatt Regency Hotel, 5101 Great America Parkway, Santa Clara
Cost: $595 for SNIA Members, $695 for non-members, Daily rates are available.
More Information: http://www.dsicon.org
Registration: http://www.snia.org/events/dsicon2014/registration

CACO-PBSS Topic: ”Nano-therapeutics: Pharmacokinetics, Pharmacology, New Technologies and Clinical
Development for Cancer Targeting”
Date and Time: Wednesday, April 23, 2014, 12:45 pm – 5:30 pm
Location: SF Bay Area: Foster City Crowne Plaza
See details at http://www.caco-ca.org/aspx/homeSF.aspx

JHTC Event: Robert Scoble in conversation with Dara Horn
Date: Wed, April 30th 6:00pm
Location: Oshman Family JCC Palo Alto
Registration: http://tinyurl.com/mk65o5a

Date and time: May 7, 2014, 12:00pm - 2:00pm
Event Topic: Telecom Council Roundtable Lunch: Robotics
Sponsoring Group: n/a
Location: DOCOMO Innovations, Inc., 3140 Hillview Ave, Palo Alto, California 94306
Speaker (s): Meeting details at http://telecomcouncil.cvent.com/robotics14
Cost: Free for memebers, $100 for non-members.
Registration and More Information: http://telecomcouncil.cvent.com/robotics14
FountainBlue Discount Code (if any):

Friday, May 9, 11:30 a.m. - 1:30 p.m.
FountainBlue’s When She Speaks, Women in Leadership Series
Standing on the Shoulders of Mentors
Aruba Networks, 1344 Crossman Avenue, Sunnyvale
Individual Admissions: $30 for members, $40 for partners, $50 general admission, plus a $3 processing fee
Facilitator Pat Obuchowski, MBA, CPCC, PCC, CEO, inVisionaria
Panelist Karen Borden, Director of HR, Lam Research
Panelist Laura Danckwerth, Director of Software Development for StubHub Social & President of eBay Women In Technology
Panelist from Cisco to be confirmed
Panelist from Juniper to be confirmed
Panelist from Texas Instruments to be confirmed
Panelist from Aruba to be confirmed
For more information, and for all registration options, visit http://www.whenshespeaks.com

Launch: Silicon Valley
Event: May 20, Microsoft Campus, Mountain View
Selected applicants qualify to one of the five available launch spots within each of six different tech categories:
• Digital Media
• HealthTech
• FinTech
• Next Gen Technology
• EdTech
• Enterprise Software
www.launchsiliconvalley.org

***

Until We Next Connect

We invite your comments, input and participation and look forward to sending you next month's newsletter! In the meantime, please feel free to:
* Follow us on Twitter
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* Join our LinkedIn group
* Subscribe to our curated content on leadership at http://scoop.it/connection
* Subscribe to our curated content on marketing in an Age of Personalization at http://www.scoop.it/t/ageofpersonalization
* Join our free mailing list and receive event invitations and monthly newsletters
* Members can request a meeting with CEO Linda Holroyd by visiting http://meetwith.me/lindaholroyd
* Become a member and receive a complementary event as well as a half hour consultation by visiting http://wepay.com/stores/FountainBlue
* Visit our web site for additional information and details. www.fountainblue.biz
* Some other way to connect not listed above.

Until we next connect,

Linda Holroyd
CEO, FountainBlue
Organizer, When She Speaks
Managing Editor, Tell Me a Story

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