Issue 43 | Jul 2013 [thunderstruck]

Hi there. Welcome to Transparence. Why is the first issue called #43? That's because this newsletter is essentially a refreshing of Marketing Reflections, which ran for 42 consecutive months and became difficult to maintain (e.g., a sample). You'll still get articles worth reading, sharing and bookmarking. There's been a shift from marketing to trust. As always, your feedback is welcome. — Promod

Why We Trust Certain Faces

Tom Hanks is ranked the most trusted person in America. The shape of his face may give him an advantage. If you want a shortcut to trust, consider cosmetic surgery. Read more from Readers Digest

Sexist Ads From Yesteryear

Oh, how times change. Here's a collection of ads that would not run today. You'll recognize some of the companies. Read more from The Daily Mail

The 10 Biggest Recent Scams

No wonder we're skeptical. There are so many scams that we have a Canadian Anti-Fraud Centre. Do you recognize any? Have you been fooled? Read more from The Toronto Star

How Your Smartphone Affects You

You have the latest smartphone with the niftiest apps. Congratulations but you may be harming yourself even when you're not using your device.
Read more from the Harvard Business School

How To Build Trust - People's Choice (Jul 25)

This is the fourth workshop with ways to build trust today. Past graduates asked for more interaction and guidance. That's led to this major redesign. Get the details and register now

Three Lessons Bill Gates Learned From Warren Buffett

Bill Gates: Warren's "very generous with his time for the people he trusts." | These lessons aren't of the I've-heard-it-before variety. I especially like #2. What about you? Read more from LinkedIn