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NICA and IMBA bring Singletrack High to industry professionals at Outdoor Retailer

Film celebrates fast-growing national high school cycling movement

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Berkeley, CA – Hot off a successful tour spanning 11 states and 50 screenings, Singletrack High, a groundbreaking documentary showcasing the positive impacts of the high school cycling movement, will screen at the Outdoor Retailer expo in Salt Lake City, Utah, on August 1.

Taking a close look at the National Interscholastic Cycling Association (NICA) NorCal High School Cycling League, Singletrack High follows a diverse group of high school students through the 2012 high school mountain bike racing season. The film explores the wide range of positive outcomes from keeping adolescents active and exploring the outdoors on bikes at an age when so many are “trading in two wheels for four,” as one of the subjects puts it.

NICA has partnered with the International Mountain Bike Association (IMBA), Clif Bar, Teva, OSMO Nutrition, and Tecnu to bring Singletrack High to Outdoor Retailer at 5:00 PM, August 1, in Salon G/H of the Salt Lake Marriott Downtown at City Creek. The film will be followed by a raffle with prizes generously donated by GU Energy, Camelbak, Optic Nerve, Adventure Medical Kits, Yakima, and more. All proceeds will help NICA grow its Booster Fund, which provides scholarships to help underserved communities join the high school cycling movement. Raffle tickets go on sale at 4:00 PM on August 1 at the Adventure Medical Kits booth (booth 9027).

Filmmaker Jacob Seigel-Boettner, who co-produced the film with his brother Isaac, said, “So many of today’s youth are glued to the screen and deprived of a strong connection with nature. Throughout the course of filming Singletrack High, it was awesome to see kids renewing a connection to the outdoors. Not only are these kids are getting out into the woods, they are also getting to compete on a high school team in a sport where there is no bench.”

NICA executive director Austin McInerny stated, “We have had kids, parents, school administrators and teachers, and cycling legends alike come up to us after screenings, talking about how they want to run out and start a high school mountain bike team in their area. As the film continues to open new doors and grow the sport, we are excited to show this film to a national audience at Outdoor Retailer.”

Singletrack High was produced by Pedal Born Pictures. It was funded by Specialized Bicycle Components, a long-time believer in and supporter of the high school mountain biking movement. Additional production support was provided by GoPro and Sunnyvale VW.

What: Screening of Singletrack High at Outdoor Retailer
Who: Pedal Born Pictures, National Interscholastic Cycling Association, International Mountain Bike Association
Where/When: Salt Lake Marriott Downtown at City Creek, Salon G/H – August 1st, 5 PM
Why: Introduce the revolutionary sport of high school mountain biking
Tickets: Screening is free, raffle: $5/ticket, or 5 for $20 (available for purchase starting at 4 PM on August 1st at the Adventure Medical Kits booth 9027)
Trailer: http://vimeo.com/45295483

About The National Interscholastic Cycling Association:
Founded in 2009 as a 501(c)3 non-profit, the National Interscholastic Cycling Association (NICA) develops high school mountain biking programs for student-athletes and coaches across the United States. NICA provides leadership, services and governance for local leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong body, strong mind and strong character through their efforts on the bike.

NICA exists by virtue of generous sponsors, donors and partners, including the founding national sponsor Specialized Bicycle Components; as well as establishing sponsors Easton Foundations, SRAM, and Trek Bicycles; major sponsors Sho-Air, Clif Bar & Company, Clif Bar Foundation, Primal Wear, Quality Bicycle Products, GU Sports, Kinetic, Maxxis, CamelBak, Feedback Sports, Fort Lewis College, Fox Racing Shox, Ritchey Designs, and Cannondale; media partners Mountain Bike Action, Dirt Rag, Cyclingnews, MTBR and Switchback. For more information on NICA visit www.nationalmtb.org or call (510) 524-5464.

About the International Mountain Bicycling Association:
The International Mountain Bicycling Association (IMBA) is a 501(c)(3) non-profit association whose mission is to create, preserve and enhance great mountain biking experiences. Together- IMBA staff, chapters, clubs and members:
* CREATE A POWERFUL VOICE for trails and protected areas that welcome bikes,
* BUILD world-class trails and bike parks for all skill levels,
* TEACH environmentally sustainable trail construction and riding etiquette, and
* INSPIRE more people to experience the outdoors by bike.

About Pedal Born Pictures:
Pedal Born Pictures is a Bay Area-based independent documentary production company. Founded in 2010 by brothers Jacob and Isaac Seigel-Boettner, Pedal Born's goal is to shed light on compelling stories that are hidden in plain sight. Their first film, With My Own Two Wheels, wove together five stories from around the globe into a single film about the bicycle as a vehicle for change. It was an official selection of the 2011 Santa Barbara International Film Festival, Mountainfilm in Telluride, Wild and Scenic Film Festival, and Port Townsend Film Festival, where it won Best Documentary Featurette. Pedal Born Pictures has also produced promotional pieces for the University of California at Berkeley, Specialized Bicycle Components, and World Bicycle Relief. For more information visit www.pedalbornpictures.com or call 805.680.1922

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