Insights 12: February - April 2014 The world is getting ever smaller owing to improved technology and transportation. But with the opportunities this

banner

Insights 12: February - April 2014
The world is getting ever smaller owing to improved technology and transportation. But with the opportunities this increased global reach brings us, comes the complexities of understanding an international customer base. In this issue of Insights, we highlight two websites that will help you gain this wider perspective: China Skinny and the Economist Intelligence Unit. Also find out about SimilarWeb, another online resource to add to your analytics toolkit.

***
iStock 000019500121Medium

China Skinny: Knowledge that’s Worth its Weight
Itching to explore the opportunities that China’s vast market has to offer but not sure where to start? Then check out China Skinny's newsletter.
Founded by Kiwi Mark Tanner, China Skinny is a marketing and research agency based in Shanghai. It works with businesses wanting to access the Chinese market, with a focus on online, ecommerce and social media channels. China Skinny aims to bring you a little bit closer to an estimated 120 million Chinese consumers with money to spend.

***
iStock 000003566393Medium

The EIU: Intelligence with Integrity and an International Perspective
For a wider worldview, you will want to take a look at the insight and analysis offered by The Economist Intelligence Unit. The EIU offers in-depth economic analysis, handily categorised by country or industry. You will also find special reports on the big economic issues affecting industry today. You will need to register to view all of its online content, but for impartiality, relevance and quality, you can't beat it.

***
Screen Shot 2014-02-19 at 12.02.10 pm

SimilarWeb: Traffic Insights with a Single Click
Many of you may already use Google Analytics to evaluate the success of your own website and online marketing. SimilarWeb offers similar analytics, with the added bonus that you can get valuable insights into your competitors’ online traffic too.
You’ll be able to see data about that particular website, including global and country ranking, visitor location and interests, traffic referrals and more.

***

Whether you want to explore the potential of an international market or get essential insights into your competitors, Heath Research Services can help. We have access to a huge range of in-depth research tools not widely available to others. And with over twenty years of experience in research and data analysis, we can get you the information you need to answer your questions. Contact us now.

1px